With risks to life increasing in every walk of life each day, Insurance sector has seen an unprecedented growth. The major chunk of marketing for Insurance companies goes into the lead generation and client conversion. For this, SMS communication has turned out to rake in high conversion numbers as compared to other channels.
With its ability to reach to most remote areas, along with high open and click rates, SMS marketing has emerged as a fast, affordable and easy to implement solution for marketers looking to optimize their cost to revenue ratio.
From Customer engagement to customer satisfaction