Retail holds a major role in growth of any economy and give a perfect picture of the exact buying and selling happening in market on a larger scale. With its audience ranging across demographies, an excellent retail marketing strategy is imperative to reach out customers in all walks of life.
With each brand competing hard to gain and retain their market share, an SMS marketing strategy give a tried and tested solution to ever increasing demand to make their stay updated with everything related to brand. Be it a new sales offer at a local outlet or an online contest to win discount coupons, SMS works best when it comes to engaging with customer in real time, fast and scalable manner.
SMS Marketing in Retail can revolve around below areas